You know when you let your son study abroad in Europe, and he comes home wanting to build a craft spirits distillery?
Okay, maybe that’s just us…but that’s really how this whole thing started. The European city was London, the son was Chris Hanson, and the inspiration to make unique artisan spirits.
Meanwhile brother Brandon Hanson was living in LA, actor by day and bartender by night, crafting his own infusions and creating unusual and adventurous cocktails. Together they found a passion (or one might say an obsession) for making craft spirits. They joined forces, pitched siblings Darren and Alanna and their parents Scott and Judy on starting an artisanal spirit company, and the rest is history.
The lack of artisan craft vodka on the market gave us our niche, but it didn’t stop there. Our vision of an organic, grape-based, gluten-free and non-GMO vodka presented an opportunity for us to develop something truly unique that would give vodka drinkers everywhere the option to choose something different and (we think) better.